
ATARU is the ultimate destination for the "Young & Hip" generation, offering a lifestyle experience that turns daily essentials into statements of personality. As a key brand under the Kawan Lama Group, ATARU specializes in providing unique, functional, and aesthetic products designed to make urban life simpler and more vibrant.
ATARU adalah ritel bagian dari Kawan Lama Group (PT Aspirasi Hidup Indonesia Tbk) yang menyediakan produk fashion, gadget, kecantikan, dan home living untuk generasi muda (milenial & Gen Z).